OK, time for a minor gripe.
I just got back from the COMMON conference in Reno and, as usual, I collected a fair number of business cards of the people I met.
Problem is: Some of the business cards are absolutely useless.
Some of the business cards are odd sized … either too short or to narrow … one is too wide. The cards that are too short fit in my card file … but since they aren’t as tall as the rest of the cards, it gets hidden by the other cards. The cards that are too wide don’t fit in my card file at all … and end up getting lost.
My biggest gripe, however, is cards that have printing or a dark color on the back. When I meet someone and need to take a note about something, I ask for their business card and write my notes on the back. That way I have the information I need to contact them, along with the notes. If the card has printing on the back or a dark color, there’s no place to write a note.
I know people try to make their business cards stand out so they are noticed … but make sure they are useful.
Of course, this is just my opinion.